The Sony KDL-40EX403

Appreciating the Sony KDL-40EX403 TV will come easily enough after even just a casual assessment of this newest line (the EX400 series debuted in March of 2010) of liquid crystal display tvs from one of the world’s largest makers of consumer electronics. Sony’s been a player in LCD TVs almost from the beginning and it illustrates its skill in these different designs, all of which have more than a few different ways to connect to a variety of devices.

Sony says that the TVs in the EX400 collection are generally intended more for the buyer looking for a budget-priced big-screen TV however with a few modern and up-to-date features, and it succeeds in almost every respect. And though the Sony KDL-40EX403 is supposedly a budget model (it can be found in UK online retail outlets for around 750 British pounds, including the value-added tax) it still delivers a lot of capability at a price that’s nothing to sneer at.

In general the top performance criteria used to assess an liquid crystal display TV is the ability of the unit to display a quality picture. The Sony KDL-40EX403 is able to put out a good-looking picture because it makes use of a number of tried-and-true (and innovative) Sony technology suites to deliver true high-definition in 1080 pixels (1080p). Bravia Engine 3 and 50Hz motion control processor are part of the recipe to make it all happen as it does.

All together, everything on this 40-inch television’s screen will look crisp and clear and Sony has ensured that it stays that way through use of a couple of different proprietary technology suites. There’s the maker’s True Color capability which helps to ensure that colors on the screen are realistic and appropriate for the action on the screen as well something called “Ambient Sensor.”

Televisions (especially plasma and LCD) are often affected by the environments in which they’re placed. Lighter or darker rooms can create conditions where it’s hard to makes out certain aspects of the display. With Ambient Sensor, the KDL will automatically adjust picture brightness or darkness across a spectrum of environmental factors to deliver the best-looking picture available.

Sony’s also included its Freeview tuning filter so that viewers can access the over-100 different free satellite channels beamed into the UK. It can do this without a satellite dish or any other hardware, which gives the TV a high convenience factor, it must be said. Additionally, the KDL comes with 4 HDMI inputs and 1 USB 2. port and it can even pick up WiFi when it’s equipped with the optional WiFi dongle and USB adapter.

Sony includes its True Surround sound system capability and it pumps out its sound through the use of two 10-watt speakers that integrate so well into the television’s casing that one would never know they’re there. Standard audio features include S-Force Front Surround and Dolby Digital Plus as well as the TV maker’s up-to-date 5.1 Output suite.

The Sony KDL-40EX403 LCD TV comes with a solid surround sound delivery system and several other technology and convenience features that combine to really make it a great choice for those wanting a big-screen TV at a value-priced level that’s certain to last for many years. It presents itself in an attractive black casing and it sits on a solid stand that helps to give the TV a very competent and reassuring look. In all, there’s much to like about it.

Cheapest Price for the Sony KDL-40EX403 in the UK at KDL-40EX403 and Sony KDL-40EX403 Review