Reporting Software for SEO Companies

If you are in business today, conducting transactions online via your website, you need to know where you rank for your keywords. Finding out this information is not as straight forward as you might think. If you only have one website then you might manage with manual searches, or use one of the rank providing sites available online.

The problem with most of these is that they are not very accurate. They either give you results from the UK i.e. Google.com results rather than google.co.uk, or they use a different hub to draw their results from so you have no proper indication of your precise rankings at any given point.

If you have more than one URL then the problem becomes exacerbated due to the limits that Google imposes upon searches conducted per hour. Currently you can only make 200 searches per hour. That is the equivalent of searching 4 keywords to 500 positions in one hour, not much really, especially if you have 50 ” 100 keywords and several URLs.

The solution is to use a semi automated program that will run your searches within Googles time limits and produce reports that give you accurate data time after time. Additionally you will want to be able to keep current information on your current backlinks, current keyword traffic volumes, competitor site information etc.

Most software of this nature wont do all this, let alone give you the option to white-label the software and sell it on as your own. Finding software that is accurate and dependable is very difficult, but not impossible. If you are an SEO company, your results will create the outline of your reputation, and your reports to your clients are a very important part of that process. Your clients need to be able to see genuine data that shows how hard you are working for them.

As your clients will not understand your business as well and as intricately as you do, a monthly report showing them how their rankings are improving month in month out, as well as the link building progress that is backing up the rank improvements. Your clients are unlikely to understand the intricate workings of seo or theyd do it themselves, but some key performance indicators will allow them to see what youre working on and will allow your relationship with your clients to grow.