Improving Search Engine Rankings Through Article Marketing

One thing I always ask webmasters who use article submissions is what exactly they’re trying to achieve. By and large, I hear one or more of the three benefits listed below in their replies:

A higher search engine rank for their most important keywords, a reputation as an authoritative source of information in their field or more traffic due to people clicking the links to their site in the articles.

In my opinion, the greatest reward of Article Marketing comes in terms of SEO-having a higher search engine ranking for your keyword terms.

Any SEO techniques intended to drive traffic are aimed at getting your target audience to notice you. One of the things that you can do with article marketing is to get your website into the consciousness of your prospective audience or market by putting your content where they are the most likely to see it.

Whenever you need information on a topic, you will go to Google or Yahoo or one of the other search engines and type your question or need into the search box. Your target customers are also Googling solutions to their needs.

Especially if you own a business, you want your site to appear among the top results for the search terms your audience is likely to use. When your site appears near or at the top of these results, it is much more likely that your potential readers or buyers will find and visit your website. These visitors are known as targeted traffic.

Targeted traffic, in fact is what everyone is really looking for. By using the SEO techniques listed below, you can get your website moving upwards through the search engine rankings with Google, Yahoo and other major search engines.

1 – Determine what keywords to use. Keywords are the search terms that your target audience will search for when they are looking for a website or a business such as your own.

After determining what these words are, you need to work them into your site’s content. It is a good idea to do a little research on this even if you already think you know what to use. There are plenty of free and commercial keyword research tools you can use, including Google Keywords, Keyword Discovery, Overture and Word Tracker, to name just a few.

2- When you write articles, keep them relevant to your site’s content. You will probably use your important keywords in your articles anyway, but you might want to have a look over your articles after writing them to make sure you’ve used them where appropriate in your title, resource box and in the article itself.

Though it is important to use your keywords in this content, you should aim at keeping your articles easy to read and natural-sounding above all. Remember that you are writing primarily for your readers, with search engines second in importance. Avoid stuffing your articles with keywords, keeping the density of keywords at 3% or less.

3- Submit articles consistently for the lifetime of your website. This means submitting a few articles each month, month in and month out. This is perhaps the area where people most go astray-consistency is paramount.

Article Marketing requires steadiness of purpose, doing the same action over and over again to reap cumulative results that can be quite astounding. The hardest part about writing and submitting articles is just sticking with it-if you can develop consist article submission habits, you can see dramatic results over time.

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