Guerilla Marketing for Beginners

Guerilla Marketing for an online site or blog is not a “fixed” group of strategies. No strict regulations apply as such (however, see the guidelines, below) Guerilla marketing gets its power from originality and innovation. It does not entail expensive conventional avenues like TV or radio campaigns. These are tried and true methods that conventional companies have used for years: hand-outs, pens, T-shirts, or decals.

A few alternative advertising strategies include such things as contests, P.R. stunts, or whatever other revolutionary method of marketing that you can conjure up. A great new tool at your disposal? Podcasts. Be creative.

The first step to becoming a guerilla marketer is to whet your creative skills. Seek out numerous ways to advertise your product or service to possible customers.

Try to see your product from a buyer’s perspective. What types of people will want your product? What’s their way of thinking? You wouldn’t want to have a dull campaign if you want to reach out to teenagers, for example – it needs to be vibrant. However, a trendy ultra-modern campaign will probably not appeal to serious business persons or older people. If the age of your desired audience is not an issue but you are targeting a particular gender, you would obviously design the campaign to appeal to either the feminine or masculine eye.

Business ethics and workmanship are imperative, whichever marketing strategies you may employ, guerilla or not (for guerilla marketing, employ a host of tactics. Don’t limit yourself to just one or two)

Regardless of what you are told; just as with every successful company, if you spread your message but you don’t have a superior item to sell, your time and work will be misspent. Or worse. The ideal marketing technique is word of mouth; however, it is also the most damaging for those who perform poor work. A big tax agency I previously was employed with told its workers that customers who are happy with the service you provide might let a couple people know. However, if they are displeased, they’ll be sure to tell everybody they meet!