Email Marketing Newsletter Template

If you read this article, you are definitely into email marketing and interested in one important thing, how to make your customers to read your e-mail newsletter and react on it. First of all, I would like to talk about the content of email newsletter template, then we will discuss some technical issues that many people experience while delivering newsletters based on email newsletter template.

Nowadays, when almost everything is automized including email marketing, many of you forget that a customer is first of all a living being. I have been receiving so many boilerplate-like newsletters in my mailbox that I believe that almost everybody think of a customer as a robot with a credit card. Please, note, customers are humans. They may like your product or may not. In your email newsletter template you must present product information in a short and intriguing manner. The whole e-mail newsletter should be readable in a single glance.

Start your newsletter with a personal salutation. “Hello, Mike!” sounds friendly right from the beginning. “Hello, Mike Bush!” looks weird, feels cold and not friendly so avoid it in your email newsletter template. “Dear friend!”, “Hello my friend!” or “Hello customer!” will ruin your email newsletter because almost all anti-spam filters will not allow this to pass. Besides, it looks machine-like but not human-like. Therefore always use an email newsletter software that can reference customer information in email newsletter templates using macros in this way: “Hello, FIRSTNAME!”.

If your e-mail newsletter is related to the originally purchased product, you should express your gratitude for the purchase in a polite form. Your customer is your best friend so say: “Thank you Mike for purchasing a pack of Christmas email newsletter templates on 12/18/2008. We really appreciate your support!”. Then go strait to the point.

Do not use abstract sentences like this: “In our new age of cosmic speeds and technical progress, every human being should not ignore the way email marketing works blah blah blah…”. Human brain will ignore irrelevant information and useless words. You need to be as much informative as possible using as less words as possible. Start right from the point. “Professionally designed ready-to-use Valentine’s Day stock email newsletter templates, 8 basic designs…” will sound like information.

Spend some quality time highlighting the key product features only. The less topics you have in your email newsletter template the better. You can always list all the features on your website and link the page in your e-mail newsletter. If a customer is impressed by the key features he or she will follow the link to get more information.

Avoid colorful html newsletter templates with heavy graphics and try to use plain text whenever it is possible. If you have to use html though, use formatting and graphics in moderation. Your e-mail newsletter must look the way as if it was created by a human being. If it is too colorful or too long, it will be ignored. Background must be plain white and text should be black. Make your links underlined so that users could recognize them as links. May be you have exceptional designer skills and want to express yourself by drawing grey text on a yellow background, but believe me, humans got used to reading text black on white and click underlined links.

Spam filtering is the most common problem in email marketing. You may get your e-mail newsletter to be delivered to the spam folder if it looks like spam or if your IP address is blacklisted on spam blacklists. Spam filters analyze email message text and detect word combinations used by spammers such as: “dear friend”; “hurry up”; “buy it today”; “only $9.99″; “super sexy”; “cheap something” and “act now” therefore avoid them. If your IP address gets blacklisted on a spam blacklists accidentally, you can always contact the list owner and remove it from the blacklist.

Finally, take care of the unsubscribe feature. Do not forget to place some instructions at the end of your email newsletter template so that your customers could easily unsubscribe from your newsletter. You can use a clickable link or ask user to reply to the e-mail newsletter with the UNSUBSCRIBE word anywhere in subject. Unsubscribe must work without a hitch.

Below, is a sample newsletter template that is designed based on the guidelines described above:

Hello, FIRSTNAME!

Thank you, FIRSTNAME, for ordering PRODUCT1 on DATE1. We really appreciate your support!

Valentine’s Day is just across the corner and you can take advantage of professionally designed ready-to-use Valentine’s Day stock email newsletter templates in 8 basic styles including:

- aqua blue Mac-like transparent style; – aqua blue XP-like plastic style; – sunny orange style with red links; – girly pink style with pink links.

Please, take a look at all available email newsletter template styles by following this link: LINK2

If you wish to unsubscribe, reply to this message with the UNSUBSCRIBE word anywhere in subject.

Best regards, FROMNAME