Best Ways On How To Grow Your Social Media Fans Using Special Deals And Special Gifts

In our earlier issue, we discovered the methods on how to get individuals to like your Facebook business page. In this issue, we will take a look at how you can take full advantage of promotions, contests, and giveaways to bring in more people.

Utilizing a social media management site purely for promotions, contests and giveaways is a great way to measure whether these said marketing tactics is working for your company. Based on the given stats provided by the website, you can determine how much traffic the tactics were able to yield during its run.

This can be a double win situation too because making the promotion exclusive will acquire a new set of Facebook fans which is vital to the development and maintenance of the company’s social network page. Contests engage more people to your page.

Now that you know this, let’s move on to how you can implement Facebook marketing and begin making traffic-pulling contests and promos.

First of all, be certain all required contest mechanics and posts are visible to the Facebook users only. The small business should not promote it in emails, newsletters, other social networking sites or even in their official website other than saying that the promotion is exclusive to Facebook users, of course. As an additional requirement, the mechanics have to be simple and clear. Overcomplicating matters would make contestants think you’ve set the bar too high and can discourage them from joining.

As an early warning, contests, incentives and promotions tend to be pricey as the applications needed to produce and run it are also expensive. For example, the application Wildfire has a $5 setup fee and charges $0.99 for each day the campaign runs. Furthermore, Facebook is quite strict as to which contests are allowed to run in their network. In general terms, the vast majority of prize draws are not even allowed. You are not allowed to have an official contest posted in your wall.

However certain exemptions are at hand. In order for a contest to be legitimate, the company must be able to purchase $10,000 worth of Facebook ads in a span of three months.

For businesses that are able to use competitions, there are several of business applications that help design these. Contests for Fan page is an application that was developed by Wildfire and can help newbie in producing contests with photo, video, writing and visual entries. Not only that, these tools also enable you to customize. You can edit campaign mechanics, deadlines of contests, the number of votes allowed per person and the level of contribution of your network. To make navigation effortless, consider placing a contest widget in your Fan Page so the members will be able to link directly to a mini site. You can also develop your contests and sweepstakes using tools like Vertigo and Strutta.

To really attract a lot of participants, make sure you provide incentives which people can’t refuse. A company named Regus, for instance, offered a fully supplied workspace for the photo entry which showed the messiest work area. See this as a model when coming up with your own contest. Think of prizes such as tickets to the most sough-after concert in town.

A profitable contest will yield a lot of leads for the company and will help them communicate with their customers at a very personal level despite the online medium. For some small businesses, ventures like these may need a ton of consideration. However, this can be one of the most effective methods to raise business awareness on Facebook.

Be sure to read our next issue of Facebook for Business.We will talk about a very exciting topic: Making money on Facebook!

Utilizing Facebook for Business and as well as creating advertisement campaigns are the best ways for beginner and expert online marketers alike to achieve the best results you want in online businesses Learn more about Facebook marketing here.